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Momo Design Watches
Momo Design watch brandMOMO Design, internationally known for its ultra-modern styling of high-performance automotive accessories, is now involved in the production of wristwatches. Born in Italy with Swiss influences, each MOMO Design watch features a Swiss mechanical or quartz movement, cased in stainless steel and/or carbon fibre composite cases.
In 1969 a production plant in Tregnago, near Verona, Italy, was opened to produce these steering-wheels, giving birth to MOMO (initials that stand for Moretti and Monza). The first order was from Ferrari, which had decided to use MOMO steering wheels exclusively on all its racing cars. Initial sales of the steering wheel were limited to the racing world, but in 1970 MOMO began to widen its horizons.
On the one hand it diversified production and on the other it broadened its steering-wheel range. It began to produce light-alloy road wheels, a product to which MOMO brought new concepts in marketing and design. MOMO's first big leap in production occurred between 1974 and 1976 when it tripled turnover, going from 700 to 2,400 million lire. Between 1986 and 1990 the product range was extended, especially in the wheel sector, which began to be a pulling force. At the same time MOMO's diversification strategy went towards new accessories with the creation of MOMO CORSE in 1993 to design and produce hi-tech racing accessories and also import the best of the world's racing fittings. Nowadays MOMO DESIGN has expanded its range of products to a new line of sunglasses, leather goods, sportswear, shoes, snowboards and now high technology and design watches.
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